Asakusa is one of Tokyo’s most iconic “Shitamachi” (old downtown) districts, known for its deep cultural roots and vibrant history dating back to the Edo period. It stands out among Tokyo’s many sightseeing spots as a destination full of charm and tradition.

At its heart is Senso-ji, Tokyo’s oldest temple, and the famous Kaminarimon Gate with its giant red lantern—a symbol of the city. Visitors from all over flock here to experience these beloved landmarks.

Leading up to the temple is Nakamise-dori, a bustling street lined with shops selling traditional snacks and souvenirs. It’s the perfect place to stroll and sample Japanese street food while soaking in the historic atmosphere.

You’ll also find Hanayashiki, a nostalgic amusement park from the Showa era, just a short walk from the temple grounds. It adds a playful, retro flair to Asakusa’s classic vibe.

The area surrounding Nakamise-dori, including Tokyo Metro Asakusa Station and Tsukuba Express Asakusa Station, is filled with shops and eateries. Whether you're after traditional cuisine or something more modern, dining options are endless.

Senso-ji Temple is the most iconic attraction in Asakusa and a central hub for sightseeing, dining, and shopping. The nearby Nakamise Shopping Street is packed with snack stalls, making it ideal for enjoying traditional treats while strolling.

To reach Senso-ji, you can take the Tokyo Metro, Toei Asakusa Line, Tobu Railway, or Tsukuba Express. It’s an easy walk from any Asakusa Station exit.

You might be surprised to learn that Asakusa has long been a hidden gem for BBQ lovers. It even features its own "Korean Street," packed with Korean BBQ restaurants popular among locals.

That said, many of these more traditional spots can be tricky to navigate without Japanese language skills. For a smoother experience, I recommend Heijoen—a Wagyu BBQ restaurant where you can easily order and enjoy high-quality meats without the stress.

Matcha desserts from Japan are beloved around the world, and if you're a fan, Asakusa is a great place to indulge. While matcha treats are easy to find throughout the area, there’s one spot you shouldn’t miss.

Head to "Suzukien × NANAYA," a collaboration between long-established tea wholesaler Suzukien and Shizuoka's Matcha Sweet Factory NANAYA. They offer the world’s richest matcha gelato in seven intensity levels—from mild to ultra-rich—making it easy to see (and taste) the difference.

One of the best things about snacking in Asakusa is how affordable everything is. Whether you’re craving something sweet or savory, it’s easy to treat yourself without thinking twice.

Already had some mochi ice cream and ready for something savory? Head to the always-busy "Asakusa Menchi," a famous spot known for its juicy, freshly fried menchi katsu (fried meat cakes).

Anyone who’s visited Asakusa—or even just read about it—knows that the streets around Senso-ji Temple are a snacker’s paradise. With shops offering everything from sweet to savory, hot to cold, it’s easy to be tempted at every turn.

Nakamise-dori and Demboin-dori are especially rich in these treats, lined with long-standing stores full of nostalgic charm. One standout is "Yamatoya," a traditional tsukudani (soy-braised preserved food) shop that’s been around since the Meiji era. They offer over 50 varieties of tsukudani made with seaweed, beans, and seafood—plus mochi filled with ice cream for a sweet surprise!

Other recommendations for sweets in Asakusa

When people think of Japanese food, sushi and yakiniku BBQ are often top of mind—but locals don’t eat these every day. In the chilly winter months, what many truly crave is a warm, comforting bowl of soba noodles.

Just a 4-minute walk from the major Asakusa stations, "Owariya Honkan" is a hidden gem that many tourists overlook. Open since the first year of the Man'en era (1860), it’s actually a beloved soba institution with deep roots in the Asakusa community.

Tokyo Metro’s Asakusa Station has multiple exits, making it easy to reach Senso-ji Temple and explore other nearby attractions. The station’s layout also helps you navigate Asakusa’s lively streets with ease.

If you’re heading to department stores like EKIMISE or Matsuya Asakusa, the Tobu Railway is another convenient option. This part of the city still holds on to its Meiji-era charm, with many long-established shops waiting to be discovered.

Asakusa played a key role in Japan’s "civilization and enlightenment" movement during the late 19th century, which brought a wave of foreign influences—including new culinary styles. One standout was sukiyaki, originally called "beef pot," which quickly gained popularity.

Today, Asakusa remains home to many sukiyaki restaurants. Among them, “Chinya” stands out with over 140 years of history. After closing in 2021, it reopened at a new location in March 2022, continuing its legacy as one of the area's most iconic sukiyaki spots.

After days of traveling and meals heavy on meat, your body might start craving something lighter and more soothing. If that sounds like you, consider stopping by "Ganso Kamameshi Haru" for a comforting bowl of pot-cooked rice, or kamameshi.

Just a 5-minute walk from Asakusa Station, this long-standing shop has been serving since 1924, during the Taisho era. It’s said to be the birthplace of kamameshi, known for pioneering the method of cooking rice in individual pots and serving it hot and fresh directly to the table.

While eel rice (unadon) can be on the pricier side, enjoying a proper bowl in Japan is an experience you shouldn’t miss. To make sure you’re getting top quality for your money, I recommend the trusted, long-established eel restaurant "Asakusa Maekawa."

If it’s your first time, starting with a classic eel rice box is a safe and satisfying choice. Prices vary based on portion size and type of eel, so you can pick what suits you best. If you’re ready to explore further, try extras like eel omelet, grilled dry eel, or kabayaki on its own—or treat yourself to their indulgent 11-course eel meal!

As a hub of “civilization and enlightenment” during the Meiji era, Asakusa welcomed many foreign influences into everyday Japanese life. It was in this atmosphere that Kamiya Denbei, introduced to brandy, opened Japan’s very first bar in 1880.

Using his knowledge and passion for Western spirits, he created “Denki Bran,” a spicy, slightly electrifying drink that quickly became a local favorite. Today, Denki Bran is a symbol of Asakusa—loved by generations for over a century and still going strong.

After indulging in sushi, BBQ, and ramen, why not take your Japanese food journey a step further with something a bit more adventurous—fugu (pufferfish) cuisine? I was a little nervous the first time I tried it too, but now I’m hooked on its uniquely chewy texture.

If you haven’t tried fugu yet, be sure to stop by Genpin Fugu the next time you're in Asakusa. It’s a trusted specialty restaurant with locations across Japan and even abroad, offering a safe and delicious way to experience this iconic dish.

In Japan, sashimi goes beyond just seafood—you can also try basashi, or raw horse meat! While it's a specialty of Kumamoto Prefecture, you don’t have to travel to Kyushu to experience it.

Right in Asakusa, you’ll find Masashi, a restaurant specializing in Kumamoto horse sashimi and Kyushu cuisine. For a bold and memorable culinary adventure, give raw minced horse meat a try—it's a one-of-a-kind experience that might just become a highlight of your Tokyo trip!

The Tsukuba Express is another major rail line serving the Asakusa area, making it easy to reach shopping spots like Don Quijote and Asakusa ROX. It's a convenient option for visitors looking to explore this side of the city.

This part of Asakusa retains a truly local feel, with many restaurants loved by residents. It’s the perfect place to enjoy an authentic taste of the neighborhood’s everyday dining culture.

When visiting Japan, treating yourself to Wagyu beef is an absolute must! With so many varieties and grades, the taste and texture can vary widely—so choosing the right spot makes all the difference.

For a safe bet, head to Tokori, a well-known BBQ restaurant in Tokyo that’s popular among internet influencers for its top-tier ingredient selection. Despite the high quality, prices are surprisingly reasonable. If you’re a meat lover, go for the all-you-can-eat package—it offers great value and lets you savor a wide range of their best cuts without holding back!

If you're planning a trip to Tokyo and looking to celebrate a special occasion—whether it’s a birthday or a surprise for someone you love—don’t miss out on Asakusa Musashi Buffet Restaurant Sky Grill.

With a wide-ranging buffet and breathtaking views, this restaurant offers a memorable dining experience perfect for marking meaningful moments. It’s a great pick for turning an ordinary trip into something truly special.

If you’re used to grabbing breakfast at street-side eateries in Taiwan, you might find Japan’s morning scene a bit quiet—most locals eat breakfast at home. But in Asakusa, there’s a charming exception.

Yujiru, a retro coffee shop, offers a cozy breakfast that feels like stepping back in time. From its vintage storefront sign to the nostalgic Showa-era interior, it’s a must-visit for anyone who loves old-school vibes and a slow, comforting start to the day.

Kappabashi Street is a paradise for cooking and baking enthusiasts, famous for its dense lineup of kitchenware shops, baking molds, and realistic food model stores. It’s a must-visit if you’re into culinary tools or want a fun souvenir.

While you can walk from the Toei Asakusa Line's Asakusa Station, it’s quicker and more convenient to get off at Tawaramachi Station on the Metro Ginza Line or Iriya Station on the Hibiya Line.

Asakusa Imahan, located on Kokusai-dori in Asakusa, is especially well-known among visitors from Taiwan and Hong Kong. It’s a must-visit spot for many tourists exploring Tokyo on their own.

Keep in mind that lunch reservations aren’t accepted, so you may need to queue if you go during peak hours. If you're hoping to enjoy high-grade Wagyu sukiyaki in a more relaxed setting, booking an early dinner is your best bet to fully savor the experience at this long-standing, traditional restaurant.

Daiikanyama Candy Apple, which became an instant hit with long lines at its original Daikanyama location, opened its Asakusa branch in November 2023.

These candy apples are made with a special recipe, wrapping sweet, juicy fruit in a shiny, gem-like sugar coating. Cute, photogenic, and seriously tasty—it’s a must-try treat that’s winning over a new generation of dessert lovers, and absolutely worth the wait!

Asakusa, where tradition meets modernity and foreign influences blend effortlessly with Japanese culture, is endlessly captivating in its diversity. On your next visit, take the time to explore its charming streets—and don’t miss the chance to treat yourself at the 15 delicious spots introduced above.

Each bite offers a taste of Asakusa’s unique spirit, making your journey all the more memorable.