So, what sets GU apart? While UNIQLO focuses on timeless basics, GU leans toward trend-driven collections, with frequent product drops that showcase the latest styles, most in fresh-color palettes. Although its designs target fashion-conscious twenty- and thirty-somethings, GU also carries size-inclusive clothing for the whole family.

The name GU, pronounced as the letters G and U, is a play on the Japanese word ji-yuu (freedom)—which embodies the idea that customers have the freedom to create their own look. Whether it’s a bold-statement piece or an everyday staple, GU combines style and affordability to deliver something for everyone.

With 440 stores nationwide (as of January, 2025), GU is easy to find throughout Japan. The Ginza store, however, is the top choice for international visitors, thanks to its prime location just steps from the A2 exit of Ginza Station in Tokyo. Having five floors packed with everything from socks and accessories to outerwear, suits, and sportswear, this store is the ultimate spot for putting together a complete outfit.

Floor 1: Women
A curated selection of new, popular, and standout seasonal items that draws customers in at street level.

Floor 2: Women
Casual women’s wear, featuring the hottest trends. Ideal for creating a social media–worthy look!

Floor 3: Women
A range of sophisticated clothing, including business attire and formal wear, as well as a large shoe and accessories department.

Floor 4: Men, Women, and Kids
A family-friendly floor, featuring cozy loungewear and sportswear for women, as well as a stylish range for teens and younger kids.

Floor 5: Men
The latest in men’s fashion, featuring everything from casual wear to loungewear and shoes.

Floors 2 and 4 have dedicated tax-free counters, which take convenience to the next level by providing a faster and more streamlined process than that of typical department stores. International shoppers can effortlessly complete their tax-free purchases for a quick, easy, and stress-free shopping experience!

With spacious fitting rooms on floors 2 through 5, customers can take time to explore different styles and create their ideal outfit. Displayed on each floor are well-dressed mannequins and bold promotional photos that offer unlimited inspiration for choice. Tote bags are available for carrying items to try on, adding another layer of shopping convenience. Thanks to the extensive selection of clothing, accessories, and footwear, putting together a complete look has never been simpler.

These two outfits were put together for around 10,000 yen each, including bag and shoes. On the left, this chic outfit is the perfect blend of sophistication and comfort! Featuring a textured white cardigan with elegant gold buttons, a rib-knit maxi skirt for a sleek silhouette, and bold black Chelsea boots for a modern edge, this look balances timeless elegance with a contemporary twist. The small white handbag adds a touch of minimalist charm, making this ensemble ideal for a stylish stroll through Ginza or a casual outing in Shibuya.

On the right, this casual yet refined outfit is perfect for everyday adventures in Tokyo. A neutral beige hooded jacket layered over a classic black top makes the look effortlessly versatile, while light-wash jeans radiate a relaxed and timeless vibe. The brown crossbody bag introduces a subtle pop of color and functionality, an ideal companion for errands or laid-back outings. Polished black leather shoes complete the ensemble with a touch of modern sophistication.

From its chic, comfortable boots to bags in the season's hottest shapes, GU is the ideal spot to refresh your look!

Be sure to make use of this exclusive coupon to receive a 5 percent discount on purchases totaling more than 10,000 yen (consumption tax included). Combined with the tax-free benefit of 10 percent applied to purchases totaling more than 5,500 yen (consumption tax included), this means international visitors can enjoy a significant discount off their GU shopping spree!

International visitors can make use of generous tax-free discounts—simply present your passport at the tax-free counter when making a purchase of over 5,500 yen to receive 10 percent off.

To use your coupon and complete the tax-free process, simply head to the tax-free counter on floor 2 or 4 and speak to the friendly staff, who will guide you in using the convenient automated machines. Don’t forget to bring your passport, which is required for tax-free shopping.

International visitors will also receive an adorable sticker as part of the coupon campaign (selected stores only, while supplies last). It’s perfect for sticking on your suitcase as a keepsake of your Japan trip! The designs feature classic Japanese motifs, such as Mount Fuji, sushi, Shiba Inu dogs, bonsai, and chopsticks. Which design will you get?

Shop till you drop and enjoy a seamless checkout at the automated counters. Staff assistance is required for coupon use or duty-free shopping.

As you finish your GU adventure, pay special attention to the checkout counters. All you have to do is simply place your shopping bag in the tray, and the system will automatically scan the items and calculate the total cost! GU adds a touch of cool Japanese technology to the end of your shopping experience.

GU Ginza is the perfect spot to update your wardrobe with the latest trends at affordable prices, along with an exclusive discount and a tax-free benefit. Whether you’re shopping for yourself or picking up gifts for friends and family, there’s something for everyone in this expansive store. For more information and a list of other store locations, head over to the GU official website. Happy shopping!

For readers in America, GU Soho New York Store, GU’s very first overseas flagship store, just opened in NYC on September 19, 2024! If you are in the state, then do head over and check it out.

Purchase Online Across the U.S.
GU products can also be purchased from anywhere in the U.S. through the online store.